Negotiating with large retail chains in China and arranging entry into the retail chains
Moscow, Russia
At the beginning of September a large Russian ice cream manufacturer approached us to organise its entry into retail chains in China.
We did a colossal amount of work with the purchasing committees of chains such as Carrefour, Walmart, Ole, Vanguard, Suning, Family-Mart, 7-Eleven and others.
Together with our partner we determined the "on-shelf" price of the goods, which SKUs would be sold, and began the process of entering the chains.
At the moment the products we represent are in 12,000 supermarkets and 24,000 convenience stores in China.
Our work is still continuing. Soon we plan to become the No. 1 Russian product in China.
Explore MYRON TRADE client projects and the services delivered in China.
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