For the organization of this service in our company there is a special department: DEPARTMENT of organization and technical support of marketing promotion of foreign companies.
Additionally, due to the closed borders, we can arrange your participation in the exhibition online.
Order a service
For our clients, we provide a range of services for the most efficient exhibition
Analysis of the exhibition and the area. Seat reservation
Participation in the exhibition is an expensive project, so it is necessary to conduct a preliminary analysis of the feasibility of participation. Our task is to dive into your specifics and tasks to see if the exhibition can solve them! If yes, we will do all the necessary work for you so that you have a stand.
- Analysis of visitors and exhibitors of the exhibition for compliance
- Your target audience, specificity and satisfaction level
- Calculation of the average load on the stand, justification of the size of the stand and the number of personnel
- Options for the best location of the stand
- Preparation and submission of a contract application for participation
- Prompt consultations on any issues of participation in the exhibition
Routine for organizing participation
We deal with any organizational issues related to your company’s participation in the exhibition. First of all, this is interaction with the organizers on the following issues:
- Ordering additional equipment and services;
- Import-export of exhibits;
- Receiving badges of participants and invitation cards;
- Participation in the business program of the exhibition and attending the gala dinner;
- Entering data about the participant in the official exhibition catalog;
- Purchases of advertising packages;
- Cleaning, stand security;
- Approval of permits for various events;
- Receipt of closing documents.
The concept of the exhibition stand
Any stand, standard or individual, can work for the company or against it at the exhibition. Don’t forget that you don’t have a second chance to make a first impression!
Our task is to make your stand an effective communication that attracts customers!
We will calculate the correct size of the stand, think over its zones based on the solution of the necessary tasks, and also offer you simple and inexpensive design solutions that will allow you to differ from dull neighbors even when we are limited by the possibilities of equipped structures!
Effective work on the stand
The staff at the stand can both consolidate the success of an exhibition project and fail it. In order to know for sure that the work we have done was not in vain, we prepare your employees in advance to communicate with visitors at the stand. After our instructions, they feel more confident, and you do not lose your money.
You get:
- Reasonable quantitative and qualitative composition of the working group of the stand with roles and personal KPIs;
- Types of target and non-target visitors of the stand and strategies of interaction with them;
- Scripts of stand-up conversations;
- Working ways to engage passing visitors;
- Individual visitor profile and contact tracking system;
- Skype training with future employees of the stand (optional).
Attracting customers before the exhibition
We will develop an advertising campaign and media plan for the effective promotion of your company as a participant of the exhibition. Its goal is to attract the maximum number of customers to the stand.
You get:
- Development of an offline event plan for inviting clients to the stand;
- Creation of the exhibition participant’s landing info page;
- Selection of online promotion channels and media plan;
- Creation of advertising messages and advertising banners (up to 3 pieces);
- Creating an email and a printed invitation for mailing lists;
- Creating scripts for call center operation;
- Writing and distributing news on the company’s participation in the exhibition (up to 2 pieces).
Event during the exhibition
If you participate with a standard stand, then you need to attract attention to yourself at least 2 times more actively by different methods in order to get at least the average attendance at the exhibition. We will create a set of measures to redirect and deliver target customers to your stand.
You get:
- Development of a general concept and scenarios of events to attract visitors to the stand during the exhibition;
- Planning the composition of the exhibition participant’s package of materials (promotional materials, souvenirs, gifts,) — composition, quantity, content, conditions;
- Selection of the necessary temporary staff;
- Formation of scripts for the work of promotional staff and tools for their control.
Project Completion: POST-PR and ROI analysis
We use every opportunity so that the collected contacts are not wasted, and the results of the exhibition are calculated correctly. You will also be able to attract customers even after the exhibition thanks to the right PR.
You get:
- Participant analysis and report, efficiency calculation and KPI;
- Recommendations for working with collected contacts;
- Sending letters of thanks to visitors of the exhibition;
- Writing and distributing a post-release (review);
- Organization of photo and video shooting with the preparation of technical requirements and tasks for operators;
- Sending letters of thanks to visitors of the exhibition.
