Project
Conduct negotiations with major retail chains in China and organize entry into retail chains
Shanghai
21.09.2020
Executor:
Marad Abdullayev
Client:
Moscow, Russia
Project details:
At the beginning of September, a large Russian ice cream company approached us to organize an entry into the retail trade network of China.
We have done tremendous work with the purchasing committee of chains such as: Carrefour, Walmart, Ole, Vanguard, Suning, Family-Mart, 7-11, etc.
Our partner and I determined the cost of the goods “on the shelf”, which SKUs we will sell for sales, and began the process of entering the network.
At the moment, the products we present are in 12,000 supermarkets and 24,000 c-stores in China.
Our work is still ongoing. In the near future, we plan to be the No. 1 Russian product in China.
